In the dynamic world of entrepreneurship, there are builders, and then there are forces of nature who build movements. Heidi Yakowski is the latter—a passionate athlete, a fierce advocate for women, and the driving spirit behind the Moxie Cycling Company.

Heidi’s journey is a powerful testament to the synergy of passion and purpose. As an avid cyclist, she recognized a crucial gap: the need for high-quality, performance-driven cycling apparel that genuinely served and celebrated women.

Her early venture, Wicked Girl Jerseys, was born from this recognition. But her commitment to the brand's potential grew even stronger when, in 2019, she acquired the established Moxie Cycling Brand. Her mission was clear: to leverage Moxie’s strong foundation and elevate it into a brand that truly empowers women on two wheels, encouraging them to find their strength, push their limits, and experience the joy of cycling with ultimate confidence and comfort.

Building More Than Just Gear

Heidi's influence extends far beyond the bike path. She is a supporter of Women-Led Wednesday, an initiative that champions and elevates women-owned businesses nationwide.

The impact of Women-Led Wednesday is excellent:

• For Consumers: It provides a clear, actionable way to "vote with their wallets," aligning spending with their values.

• For Entrepreneurs: It offers invaluable exposure, fosters networking opportunities, and generates a powerful sense of collective strength.

It’s about building a robust ecosystem where women-led businesses can thrive, fostering innovation, and challenging the status quo for economic equality.

Made in the USA: The Moxie Difference

When you choose Moxie, your support reaches deeper than just great cycling apparel—it supports American manufacturing.

We proudly craft all of our products in Philadelphia, Pennsylvania. By utilizing small-batch, local factories, we not only ensure superior quality and ethical sourcing but also provide vital jobs and enrich the local US economy. This commitment to local production is another way Moxie amplifies its positive impact.

Heidi Yakowski embodies the spirit of a true, community-focused leader. She identified a need in cycling, built a solution with Moxie, and then amplified her impact by creating a platform for other small, women-led businesses to shine. Her work is a powerful reminder that entrepreneurship can be a vehicle for social change, proving that by supporting one another, we can build a more equitable and inspiring world.

So, the next time you're ready to make a purchase, consider making it a Women-Led Wednesday. And if you have an entrepreneurial dream, let Heidi's story remind you that with vision, Moxie, and a strong commitment to community, anything is truly possible.